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Updated: Feb 2


These are the 3 most important things consider when choosing what you will wear on camera for a professional, corporate-style video.


MICROPHONE PLACEMENT


Selecting the right style of jacket/shirt/blouse is important if you will be using a clip-on lavaliere microphone (also known as a lapel mic).


Make sure the fabric isn’t light or flimsy because the weight of the mic can drag the fabric down and out of place. It is best practice to hide the mic and cord by running the cord inside your shirt and bringing it out near the top. If the fabric is thin or see through, the mic cord could be visible on camera.


You will also need somewhere to place the transmitter, such as a waistband or pocket. If you’re planning to wear a one-piece dress, it is common practice to strap the transmitter around your leg with surgical tape.



IMAGE YOU WILL PORTRAY


Think about the image you want to portray on camera and how you want to represent your organization. Make sure to ask yourself:

  • Is what I’m wearing appropriate for what I’m talking about (the subject matter)?

  • Is what I’m wearing appropriate for who I’m talking to (the audience)?

  • Is it comfortable?

  • Does it fit properly and can I move around freely?

  • Do I feel confident in what I am wearing?

The last thing you want to be worrying about is whether your collar is crooked or your pants are just a little too tight.


WEAR CAMERA FRIENDLY COLORS WITHOUT PATTERNS


Always select solid colors over colored prints or patterns, unless you are intentionally trying to portray a certain image. i.e. creating a Tommy Bahama casual beachwear look or dressing in clashing-colored, busy clothing patterns to portray a comical look that is intentional


The reason for selecting solid colors is simple: you want people to focus on you and your message, not your clothing.

What is the best color to wear? The camera loves rich jewel tones like sapphire blue, emerald green, ruby red, amethyst purple, turquoise and topaz yellow.


Choose warming colors like teal, cobalt, purple and coral because they pop on screen. For women, wearing a top in one of these bright shades will really warm up your face. For men, neckties are your best opportunity to add a punch of color.


Also consider the psychology of different colors and the emotions they portray. The 2 infographics below should help you make your decision when it comes to colors and selecting the right professional business attire for your video.







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  • Jamie Saari Crawford

In 2021, it was estimated that YouTube Mr. Beast (Jimmy Donaldson) ranked first as the top-earning YouTuber worldwide with earnings of approximately 54 million U.S. dollars. Jake Paul ranked second, with an estimate of 45 million U.S. dollars earned during the last measured year. Sixth-ranked Anastasia Radzinskaya, who goes by Nastya on her various channels, is seven years old and earned 28 million U.S. dollars in the past year, surpassing YouTuber Ryan Kaji for the first time. Created in 2005, YouTube has become one of the most popular social networks worldwide. As of the first quarter of 2015, the global penetration rate among the online population was 81 percent. As of December 2020, the most-subscribed YouTube channels did not only include popular music artists such as Justin Bieber but also video game commentators or comedy creators. Despite their professional video production values and full-time work commitment to YouTube videos, many of these current YouTube celebrity channels were based on user-generated content such as make-up tutorials, video game commentaries or comedy sketches. As of September, the most-viewed YouTube channel was Ryan ToysReview, featuring children’s toys.


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  • Jamie Saari Crawford

Many new customers ask about the process of producing a video, so we created an infographic comparing video production to building a new home. Most people outside of the industry don't know how much work the process is. We hope you enjoy this visual image that walks you through each step of the video production process.





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