8 Steps to Creating Your Corporate Video

Colorado Video Productions Camera Facing Lights

Welcome to the exciting world of corporate video production! At Colorado Video Productions, we're thrilled to guide you through the process of bringing your vision to life. Let's walk through the steps we'll take together to create a stunning video that captures your brand's essence and achieves your goals.

1. Getting to Know You

Our journey begins with a friendly chat. We'll sit down with you to understand your vision, your audience, and what you want to accomplish with your video. This is your opportunity to share your brand's story, your products or services, and your timeline and budget. We'll listen carefully and offer initial ideas tailored to your needs.

2. Crafting Your Custom Plan

Based on our conversation, we'll create a detailed proposal just for you. This will outline our creative concept, production approach, what you'll receive, our timeline, and costs. Once you're happy with the plan, we'll formalize our partnership with a contract.

3. Laying the Groundwork

Now the fun really begins! We'll develop a creative brief and treatment for your video, write a script and create a storyboard to bring the concept to life visually. We'll scout perfect locations for filming, cast any talent you might need and create a detailed shot list and schedule. Behind the scenes, we'll assemble our top-notch crew and secure all necessary equipment.

4. Lights, Camera, Action!

It's time to start filming! We'll capture all the footage outlined in our shot list, conduct interviews, record any voiceovers and create custom audio needed to make your video shine.

5. Polishing Your Vision

In post-production, we'll edit your footage into a rough cut, add eye-catching graphics and animations, and perfect the audio with music and sound effects. We'll color correct and grade the footage to ensure it looks its absolute best, and create any motion graphics or visual effects needed to elevate your video.

6. Your Vision, Refined

We'll present our first draft to you for feedback. Your input is crucial, and we'll work closely with you to make any revisions or refinements you desire. We'll go through as many review rounds as needed to ensure you're thrilled with the result.

7. Delivering Your Masterpiece

Once you've given your final approval, we'll export your video in all the formats and resolutions you need. We'll deliver the final product to you along with any additional assets you might require.

8. Continuing Our Partnership

After delivery, we'll check in to get your feedback on the final product and your overall experience with us. We're always excited to discuss any future video needs you might have and how we can continue to support your visual communication goals.

At Colorado Video Productions, we're committed to making your corporate video production experience smooth, enjoyable, and rewarding. We can't wait to help you tell your story and captivate your audience!

Ready to bring your vision to life? Get started with your free custom quote at: https://www.coloradovideo.com

3 Things To Consider When Dressing For Corporate Videos

These are the 3 most important things consider when choosing what you will wear on camera for a professional, corporate-style video.

MICROPHONE PLACEMENT

Selecting the right style of jacket/shirt/blouse is important if you will be using a clip-on lavaliere microphone (also known as a lapel mic).

Make sure the fabric isn’t light or flimsy because the weight of the mic can drag the fabric down and out of place. It is best practice to hide the mic and cord by running the cord inside your shirt and bringing it out near the top. If the fabric is thin or see through, the mic cord could be visible on camera.

You will also need somewhere to place the transmitter, such as a waistband or pocket. If you’re planning to wear a one-piece dress, it is common practice to strap the transmitter around your leg with surgical tape.

IMAGE YOU WILL PORTRAY

Think about the image you want to portray on camera and how you want to represent your organization. Make sure to ask yourself:

• Is what I’m wearing appropriate for what I’m talking about (the subject matter)?

• Is what I’m wearing appropriate for who I’m talking to (the audience)?

• Is it comfortable?

• Does it fit properly and can I move around freely?

• Do I feel confident in what I am wearing?

The last thing you want to be worrying about is whether your collar is crooked or your pants are just a little too tight.

WEAR CAMERA FRIENDLY COLORS WITHOUT PATTERNS

Always select solid colors over colored prints or patterns, unless you are intentionally trying to portray a certain image. i.e. creating a Tommy Bahama casual beachwear look or dressing in clashing-colored, busy clothing patterns to portray a comical look that is intentional

The reason for selecting solid colors is simple: you want people to focus on you and your message, not your clothing.

What is the best color to wear? The camera loves rich jewel tones like sapphire blue, emerald green, ruby red, amethyst purple, turquoise and topaz yellow.

Choose warming colors like teal, cobalt, purple and coral because they pop on screen. For women, wearing a top in one of these bright shades will really warm up your face. For men, neckties are your best opportunity to add a punch of color.

Ready to bring your vision to life? Get started with your free custom quote at: https://www.coloradovideo.com

Also consider the psychology of different colors and the emotions they portray. The 2 infographics below should help you make your decision when it comes to colors and selecting the right professional business attire for your video.

Top-Earning YouTube Stars of 2021, according to Forbes

In 2021, it was estimated that YouTube Mr. Beast (Jimmy Donaldson) ranked first as the top-earning YouTuber worldwide with earnings of approximately 54 million U.S. dollars. Jake Paul ranked second, with an estimate of 45 million U.S. dollars earned during the last measured year. Sixth-ranked Anastasia Radzinskaya, who goes by Nastya on her various channels, is seven years old and earned 28 million U.S. dollars in the past year, surpassing YouTuber Ryan Kaji for the first time. Created in 2005, YouTube has become one of the most popular social networks worldwide. As of the first quarter of 2015, the global penetration rate among the online population was 81 percent. As of December 2020, the most-subscribed YouTube channels did not only include popular music artists such as Justin Bieber but also video game commentators or comedy creators. Despite their professional video production values and full-time work commitment to YouTube videos, many of these current YouTube celebrity channels were based on user-generated content such as make-up tutorials, video game commentaries or comedy sketches. As of September, the most-viewed YouTube channel was Ryan ToysReview, featuring children’s toys.