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Writer's pictureJamie Saari Crawford

Mastering Your On-Camera Look: 3 Essential Wardrobe Tips for Corporate Video Success

Updated: Sep 20, 2024



1) Microphone-Friendly Attire


When preparing for your corporate video appearance, choosing the right top is crucial, especially if you'll be using a lavaliere microphone (also known as a lapel mic). Here are some key considerations:



Fabric Weight and Opacity


Opt for fabrics with sufficient weight and structure. Lightweight or flimsy materials can sag under the microphone's weight, potentially disrupting your polished look. Additionally, avoid sheer or see-through fabrics, as they may reveal the microphone cord, detracting from your professional appearance.


Mic Placement and Cord Management


For optimal audio quality and a clean look:

  1. Hide the microphone cord by threading it inside your clothing.

  2. Bring the cord out near the collar for discreet attachment.

  3. Ensure the mic is securely fastened to prevent movement during filming.


Transmitter Considerations


The microphone's transmitter requires thoughtful placement:

  • For two-piece outfits: Utilize a waistband or pocket to secure the transmitter.

  • For dresses: Consider using surgical tape to strap the transmitter to your leg.


By keeping these factors in mind, you'll ensure that your audio setup remains invisible, allowing viewers to focus on your message rather than your equipment.


2) Aligning Your Attire with Your Message and Audience


When preparing for your on-camera appearance, it's crucial to consider how your wardrobe choices will impact your overall presentation.


1. Subject Matter Appropriateness

Does your outfit align with the topic you're discussing? For instance, a casual polo might work for a tech startup update, while a formal suit could be more suitable for a financial report.


2. Audience Relevance

Is your attire appropriate for your target viewers? Consider their expectations and the impression you want to make. A creative agency pitch might allow for more expressive clothing, while a corporate board presentation may require a more conservative approach.


3. Comfort and Fit

  • Can you move freely without restriction?

  • Does the clothing fit well, avoiding any awkward bunching or tightness?

  • Will you feel at ease throughout the entire filming session?


4. Confidence Boost

Does your outfit make you feel self-assured and ready to present? Your confidence will translate on camera, enhancing your overall performance.


Remember, the goal is to focus on your message without distractions. Avoid outfits that might cause you to fidget or feel self-conscious during filming. A well-chosen wardrobe should complement your presentation, not compete with it.


By addressing these considerations, you'll ensure that your appearance supports your professional image and allows you to deliver your message with confidence and authority.


3) The Power of Solid Colors: Enhancing Your On-Camera Presence


When it comes to on-camera appearances, your wardrobe choices can significantly impact how your message is received. Here's why solid colors should be your go-to option and how to use them effectively:


The Case for Solid Colors


Solid colors are the cornerstone of professional video attire for a simple reason: they keep the focus on you and your message. Patterns and prints, while fashionable, can be distracting on camera and may even cause visual distortions like moiré effects.


Exceptions to the Rule


There are instances where patterns or prints might be appropriate:


  • To convey a specific brand image (e.g., a casual beachwear look for a travel company)

  • For intentional comedic effect (e.g., clashing patterns for a humorous skit)


However, these are exceptions rather than the norm for most corporate videos.


Best Colors for On-Camera Impact


The camera responds particularly well to rich, saturated hues. Consider these options:


1. Jewel Tones:


  • Sapphire blue

  • Emerald green

  • Ruby red

  • Amethyst purple

  • Turquoise

  • Topaz yellow


2. Warming Colors:


  • Teal

  • Cobalt

  • Purple

  • Coral


These colors not only "pop" on screen but also tend to flatter a wide range of skin tones.


By choosing solid, camera-friendly colors, you ensure that your appearance enhances rather than distracts from your message, leading to more impactful and professional video content.



The Psychology of Color: Enhancing Your Message Through Wardrobe Choices


When selecting your attire for a corporate video, it's crucial to consider not just what looks good on camera, but also the subliminal messages your color choices may convey. Colors have the power to evoke specific emotions and perceptions in your audience, which can significantly impact how your message is received.


Understanding Color Psychology: Different colors can trigger various psychological responses:


  • BLUE: Often associated with trust, stability, and professionalism

  • RED: Can convey energy, passion, or urgency

  • GREEN: Typically linked to growth, balance, and environmental themes

  • PURPLE: Often perceived as creative, luxurious, or regal

  • YELLOW: Generally associated with optimism and clarity

  • BLACK: Can represent sophistication or authority


Aligning Colors with Your Message

Consider the nature of your video content and choose colors that reinforce your intended message. For instance, if you're discussing financial stability, shades of blue might be appropriate. For a presentation on innovative ideas, touches of purple could enhance your creative image.



By thoughtfully considering color psychology in your wardrobe choices, you can subtly reinforce your message and create a more impactful video presentation. Remember, the goal is to choose colors that not only look great on camera but also align with your professional image and the content of your video.


Contact us today for a free quote and take your video marketing to the next level.


Website: ColoradoVideo.com

Phone: 1-800-970-4628




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